Products improve faster when teams share a factual picture of activation, retention drivers, and funnel leakage. Analytics fails when events are inconsistent or vanity metrics crowd out substance.
Foundations
Define schemas collaboratively with engineering — naming, sampling bias, identity stitching — before trusting downstream dashboards.
From charts to decisions
We tie analytics initiatives to named decisions each sprint will make — pricing tests, onboarding experiments, segment comparisons — so instrumentation earns its maintenance cost.