Pressure to look ‘feature complete’ encourages sprawling scope. Evidence from disciplined launches points another way: clarity on ICP, activation metrics owned by product, and pricing experiments tied to usage reality.
Instrument before you scale spend
If you cannot explain which events define activation, paid acquisition is gambling. We align BI tooling with the handful of questions leadership actually revisits weekly.
Senior judgment on tradeoffs
Analytics maturity isn’t dashboard count — it’s decision quality under uncertainty. We bias toward cohort views and forecast bands instead of vanity totals.