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Craft/Logic

How we work

Senior judgment, shared cadence. One team from first call to handoff.

The same people who set the strategy write the specs, draw the screens, and ship the code. No account manager in the middle. No discovery team that disappears on day one of build.

The four stages

From working session to operation, without handoffs.

  1. 01

    Working session

    A 30-minute conversation with a senior operator. We listen first, then name the shape of engagement that fits — or tell you we're not the right partner.

  2. 02

    Discovery sprint

    A 2 — 4 week engagement to pressure-test the idea, scope the build, or audit the existing product. Ends in a written recommendation you own.

  3. 03

    Delivery

    Senior-only pod, weekly cadence, shared backlog. Strategy and execution stay in the same room. AI tooling applied where it measurably improves throughput.

  4. 04

    Operate & iterate

    Post-launch, we stay as a fractional-CTO retainer, an embedded team, or we hand off to your in-house team with documentation that works.

Operating principles

The four things we refuse to negotiate.

A senior roster, judgment over hands, AI where it earns its keep, and never-invent-numbers. These are the rules every engagement inherits on day one.

  • Senior-only roster

    No pyramid staffing. The people on the kickoff call are the people shipping the PRs.

  • Judgment, not hands

    We name tradeoffs out loud. Fractional CTO guidance shows up in every engagement — not as a separate line item.

  • AI where it earns its keep

    Spec distillation, research acceleration, prototyping, code-review assist, QA support, analytics querying. Always with human-in-the-loop review.

  • Never invent numbers

    We describe work accurately — specifics when a client is happy to be on the record, scope and outcomes otherwise.

Ready to start?

A 30-minute working session, no SDR layer.

You talk to a senior operator. If we're a fit, we say so. If we're not, we say that too — and we'll usually point you to someone who is.