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Craft/Logic

Services

Four practices. One team.

Strategy, design, engineering, and data — drawn from the same senior roster as required by the engagement. No handoffs between firms. No pyramid staffing underneath.

01Practice

Product & Strategy

Where the engagement starts, and where most of the expensive mistakes get prevented. Fractional CTO judgment, product roadmapping, and discovery work that sets the rest of the build up to succeed.

Proof

Revenue strategy for JTB Corporation (Fortune Global 500 enterprise travel), 2016 — 2019.

Capabilities

  • Fractional CTO engagements
  • Product strategy & roadmapping
  • Discovery sprints & technical feasibility
  • Architecture and vendor-selection consulting
02Practice

Design & Build

The craft side of the name. Web and mobile product work with a revenue-focused UX lens — every screen earns its place against a business outcome.

Proof

Shipped Commonspace (The Collab), Seersite, Idemitsu Kosan programs, and Quest Cameras web and mobile surfaces.

Capabilities

  • Web application development (Next.js, modern JS stacks)
  • Native mobile (iOS, Android) and cross-platform
  • UX / UI design
  • Revenue-focused UX optimization
  • Design systems & component libraries
03Practice

Platform & Ops

The infrastructure and operational foundations that let a product scale without rebuilds. DevOps and cloud work staffed by senior engineers who've run production at enterprise scale.

Proof

Commerce stack, native rewards apps, accelerator, and smart-cities advisory for Idemitsu Kosan (Fortune Global 500).

Capabilities

  • Cloud infrastructure (AWS, GCP, Azure)
  • Microservices architecture
  • DevOps, CI/CD, observability
  • Cybersecurity and compliance
  • Selective enterprise systems integration (CRM, ERP, SAP)
04Practice

Data & Intelligence

Analytics that inform decisions, and AI work where it actually improves throughput. We use AI in our own delivery workflow, and we help clients apply it where it earns its keep — not where it's a demo.

Proof

Designed, developed, and operate JARVIS — live crypto analytics, signals, and execution-side infrastructure (2018 — present).

Capabilities

  • Analytics and business intelligence
  • Machine learning for data research
  • AI-accelerated product workflows
  • Sentiment analysis and forecasting
  • Data warehousing and pipeline design
How we engage

Most of our work takes one of four shapes.

We'll tell you in the first conversation which fits your situation — and if none of them do, we'll tell you that too.

  • 01

    Fractional CTO retainer

    Ongoing senior technical judgment for founders and lean teams without a full-time CTO. Typically weekly cadence.

  • 02

    Discovery sprint

    A 2 — 4 week engagement to pressure-test an idea, scope a build, or audit an existing product before committing to larger work.

  • 03

    Full product build

    End-to-end delivery from discovery through launch and post-launch iteration. Typically 3 — 9 months.

  • 04

    Embedded team

    A senior pod integrated with an existing in-house team for defined scope. Not junior staff-augmentation — we don't do that.

Next step

Not sure which practice you need?

Most clients don't when they first reach out. A 30-minute working session is usually enough to map the problem to the right shape of engagement.