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Craft/Logic
Strategy

When emerging tech genuinely changes strategy.

Separate durable shifts in cost curves from experimental layers still searching for production fit.

Craft & Logic · Strategy practiceApril 20256 min read

Business strategy absorbs technology when unit economics or customer expectations move — not when headlines peak. Distinguish infrastructure maturation from speculative stacks.

Signals worth updating plans for

  • Distribution channels reshaped by connectivity or trust models.

  • Automation lowering marginal cost for previously bespoke work.

  • Regulatory clarity enabling new categories of data use.

Staying grounded

We help leadership translate macro trends into quarterly choices — portfolio sequencing, partnership posture, and technical bets aligned with capital horizon.