2013
Craft & Logic starts
The seeds of Craft & Logic stretch back 7 years, to 2013, when Enrique Gutierrez (Founder) hired Andrew Sienes (Partner).
2014
First Long-Term Client
CXL was tasked with developing a pre-funded startup focusing on automation in the personal fitness sector.
2014
2016
CXL Goes to Tokyo
A global online travel agent company engaged in CXL to uncover over $110million USD in revenue opportunities missed from optimization errors across all platforms.
2017
Sentiment Analysis
Start of the creation of a polynomial-linear equation to tie consumer trend data to financial market data into predictive models.
2017
2018
Team Growth
Machine learning, big data, predictive analytics, automated testing, and project management requirements grow CXL’s team considerably
2019
Official Pivot
Craft & Logic officially pivots away from RFP-based project management clients, and officially only works to create dedicated teams for long-term clients.
2019