The seeds of Craft & Logic stretch back 7 years, to 2013, when Enrique Gutierrez (Founder) hired Andrew Sienes (Partner).
CXL was tasked with developing a pre-funded startup focusing on automation in the personal fitness sector.
A global online travel agent company engaged in CXL to uncover over $110million USD in revenue opportunities missed from optimization errors across all platforms.
Start of the creation of a polynomial-linear equation to tie consumer trend data to financial market data into predictive models.
Machine learning, big data, predictive analytics, automated testing, and project management requirements grow CXL’s team considerably
Craft & Logic officially pivots away from RFP-based project management clients, and officially only works to create dedicated teams for long-term clients.