Munitio - Craft / Logic Inc

Munitio manufactures and sells high-end headphones and earphones through distribution partners and direct to consumer. C/L has been onboard with Munitio since conceptualization of the brand identity and prototyping of the first product model and has provided numerous iterations for landing page designs, digital strategies, and their online presence.

Launch

Munitio successfully produces a first run product in a variety of finishes. C/L is engaged to create an early direct-to-consumer ecommerce solution that introduces consumers to the product. Analytics, research and strategy commence based on customer response.

2011

Activision

Munitio partners with a broad market distributor with big-box partnership and introduces the second product targeted at lower price points and wider market reach. C/L analytics and research indicates the strategy will introduce risks given the maturity of the company and competition in the market.

Pro40

Munitio pivots into professional product offerings, introducing a studio-grade product, the Pro40. Digital strategy and market approach are shifted to address a more niche market away from the Activision partnership, narrowing distribution, to become more boutique.

2015

Kickstarter

To address the online community response, and consumer demand, Munitio begins to architect an on-ear headphone. Consumer analysis data provides insights into quality expectations and acceptable price ranges for high-end, consumer-focused products. A Kickstarter campaign is planned and implemented to introduce Pro30, while online brand strategies split-focus between the campaign and Pro40, Nines, and SVC sales.

2018

Branding Update

After exceeding the Kickstarter goal by more than 300%, Munitio focuses on product development, while C/L amplifies digital strategy and brand presence. Munitio’s celebrity connections, press strategy, and content creation provide a remarkable foundation for C/L to leverage for elevating their digital properties.

2010

Launch

2011

Activision

2011

2013

Pro40

2015

Kickstarter

2015

2018

Branding Update

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