Idemitsu Kosan Global - Craft / Logic Inc

In 2021, Idemitsu Kosan engaged Craft/Logic to assist with their approach in the Japanese Government’s “SmartCities Initiative“. The primary goal of the project is to determine courses of action that would elevate consumer convenience through digital offerings while greatly reducing the company’s carbon footprint. The challenges for this project included discovering solutions that would maintain and grow revenues while reducing reliance on Idemitsu’s primary revenue income stream, addressing consumer needs directly, and pivoting from brick-and-mortar B2C solutions to digital platforms in order to address the customers in a familiar way, while improving business outcomes long-term.

Oct ’21
Discovery
C/L begins discovery to find the core problems within Idemitsu that would hinder the innovation needed to contribute to the SmartCities Initiative.
Nov ’21
Policies
It is determined that in order to proceed, internal data handling, external facing policies and terms, and licensing agreements that adhere to forward-thinking technology adoption need to be the first step in the journey.

Nov ’21
Dec ’21
Consumer Analysis
It is clear that the 6,000+ locations under Idemitsu’s control in Japan are a valuable asset for whatever solutions are proposed. To address the consumers near these locations; deep market analysis and consumer behavior/trend analysis research begin.
Jan ’22
Gamification
Japanese consumers express a desire for gamification models. This leads C/L to a full redesign of Idemitsu’s Rewards Program that included experience-points, leveling, digital cosmetics, unlocks, loot crates, and numerous rewarding methods to use points earned from engaging with Idemitsu’s digital properties. The current Idemitsu Rewards program is random coupon resolution with the option to win a cup of coffee.

Jan ’22
Feb ’22
Collaboration
In order to enter an online-consumer digital market, Idemitsu needs to establish new working relationships with semi-established digital businesses that are attempting to create the similar business models, but don’t have the business history or corporate means to rapidly achieve their goals at scale. C/L compiles a list of all domestic potential partners in numerous digital business verticals. The companies are rated, ranked, and background research is performed on each to determine the next logical step.
Mar ’22
Accelerator
The Japanese startup market research reveals a lack of service in early-stage resources for founders. In addition to having history and resources, Idemitsu is in a unique position to not only want to expand into the digital landscape, but also has the means to help others outside of Idemitsu achieve their goal of doing the same. C/L designs a bi-annual accelerator program that includes expert advisors from Europe, the United States, and Asia. The program design includes a cash investment, equity transfer, classes, and direct resource assistance plans for marketing, legal, and scale.

Mar ’22
Apr ’22
Ecommerce
All research and market analysis points to a gap in addressing the Japanese consumer market’s desire to shop online. During the COVID-19 pandemic, consumers became accustomed to performing numerous actions remotely, including shopping. C/L had started to architect and plan for an E-commerce solution in January 2021, however, as of April 2021, the decision is set and formalized application design and development begin.
May - Aug ’22
Agile Project Management
C/L implements rapid release sprint deployments to design/develop/revise a flexible, enterprise digital software platform. The platform allows Idemitsu to attach an Ecommerce Platform to a central application architecture, providing a future-proof model that facilitates user transactions regardless of application nodes communicating to it. This application architecture allows C/L to create proof-of-concept applications, such as an Ecommerce Platform, while still planning on future business models to respond to market needs rapidly.

May - Aug ’22
Sept ’22
Business Operations
In order for Idemitsu to properly operate an Ecommerce Platform, C/L is tasked with providing operational insights including but not limited to, making product decisions, understanding usage metrics, integrating business intelligence to drive decisions, understanding backend operations for handling inbound customer requests, fulfillment requirements and expectations among consumers, and balancing between product offerings and consumer price expectations depending on buying trends over time.
OCt ’22
Hand off
C/L successfully hands off all aspects of the project to Idemitsu’s internal teams while staying on-call for issues, concerns, and questions. The team at C/L has deployed application architecture, database architecture, cyber security requirements, data protection methods, consumer transaction security, server integration, code deployment methods, project management, application design, application development, and future-proofing application scale models to Idemitsu as they continue on the path toward building a SmartCities solution.

OCt ’22

Accelerator Programming branding (“ACCEL”)

C/L Project Architecture, Responsibilities

Rewards Program Draft (“Gamification”)

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Ecommerce Platform design and development

Services: ASP.NET Core, MS SQL, RESTful API, Angular, Firebase, BigQuery, AWS EC2, Multi-regional AWS, RDS/Aurora, WAF, ALB configuration, Penetration Testing, Payment Gateways, Database Architecture, Brand Strategy, Digital Strategy, User Experience Design, User Interface Design, UX Optimization, Application Security.

Oct ’21

Discovery

Nov ’21

Policies

Nov ’21

Dec ’21

Consumer Analysis

Jan ’22

Gamification

Jan ’22

Feb ’22

Collaboration

Mar ’22

Accelerator

Mar ’22

Apr ’22

Ecommerce

May - Aug ’22

Agile Project Management

May - Aug ’22

Sept ’22

Business Operations

OCt ’22

Hand off

OCt ’22

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