Decibol - Craft / Logic Inc

Decibol was an ambitious startup, conceptualized in 2013, to take on the inner workings of the music industry. The goal of Decibol was to provide musicians, managers, promoters, lawyers, graphic designers, videographers, and other supporting staff within the music industry to connect, and foster working relationships that empowered bands and musicians to scale within the music industry without the need to engage with an overreaching record label.

Decibol successfully secured investment capital, was architected, designed, developed, deployed, and market tested between the years 2013 and 2017.

Conceptualization

Decibol, Inc is conceptualized, launching an extensive research period into the inner-workings of the music industry, licensing, royalties, rights, content creation, distribution channels, talent management, and promotion.

Branding, Prototyping

C/L takes the helm on branding Decibol’s initial prototype, designing and architecting the first iterations of the application. The documentation defines the most viable business model to address for the MVP application launch, and the application development.

2015

Market Research, Revisions

Over the course of the next eighteen months, Decibol undergoes numerous changes and revisions, to better address pain points expressed by the music industry participants in the pre-launch programs. These insights are stored and rated based on corroborated external C/L research to model the both the application and best approach into the public market and launch.

2016

Streaming, Launch

Agreements between musicians and streaming services are largely seen as predatory, especially after revenue sharing splits between streaming services and record labels leave the musicians themselves feeling largely disenfranchised. The solution is for Decibol to extract the embedded media streaming features within the web application into a native mobile application, using the earliest version of the C/L API Core application architecture.

2017

Market Response

The market response to Decibol is well received, however, competing mega-apps in the landscape and lack of traction lead to the ultimate hold of operations on Decibol. C/L delivers four web application iterations, a messaging system, a crowdfunding platform, a social network, various branding revisions, and an innovative iOS/Android native mobile application for music streaming. Decibol is still routinely maintained by the team at C/L while proper means are gathered to launch it into the market.

2013

Conceptualization

2014

Branding, Prototyping

2014

2015

Market Research, Revisions

2016

Streaming, Launch

2016

2017

Market Response

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