Business Intelligence - SaaS Strategy

The Business Intelligence Behind Successful SaaS Launches

Many new founders are seduced by the idea that a robust launch means packing their product with as many features, integrations, and pricing tiers as possible. This instinct, though understandable, runs contrary to what recent data reveals about…

The Impact of Emerging Technologies on Business Strategy

Technology is changing the way businesses work. Every year, new tools become available that give companies fresh ways to grow, serve customers, and compete. Some of the most important changes are coming from technologies like blockchain and…
Data Analytics for SaaS

The Role of Data Analytics in Product Development

Building a strong product is about more than having a good idea. It also requires understanding what your users actually do and need. Data analytics helps with this by showing patterns and trends in how people use your product. These insights…

Making Decisions with Data

The smartest decision that can be made about your web or mobile app are details that you likely already have, it's just a matter of finding them and determining how to use them. Big Data Intimidating. Vast. Overwhelming. The term "Big Data"…