JTB - Craft / Logic Inc

JTB is a multinational online travel agency. C/L was contacted for analytics and market research, to help JTB determine how to improve online conversions, user engagement, and product offering presentation to address a globalized audience.

Discovery

JTB engages with C/L Team to dive into web and mobile usage metrics for their online properties, with a primary focus on Japanican (japanican.com).

Revenue Strategy

Competitive analysis indicates that the opportunities missed by JTB are greatly negatively impacting online revenues. The primary culprits are malformed marketing attempts, poorly focused landing pages, disjointed user experience, and inconsistent product presentation.

Oct 2016

Digital Strategy

C/L unravels a network of marketing campaigns leading to numerous landing pages with a cost-benefit ratio well outside the normal ranges for positive business impact. The elimination of these targets and retuning the digital marketing budget to effective areas reduces costs and effectively increases online revenues immediately.

Nov 2016

Goals & Events

Throughout the JTB ecosystem, event tracking and conversion goals are largely malformed. C/L provides a comprehensive architecture to improve session tracking, events tracking, and reporting conversion goals. These fundamental analytics functions further expose gaps in the conversion funnels and open additional insights into elevating revenues.

Jan 2017

Overhaul Concept

In addition to faulty user tracking and malformed conversion funnels, product presentation and general application logic flaws create an immediate need to address the user experience architecture issues. The Japanican website property begins a redesign to address these issues directly.

May 2017

Backoffice

While the front-end UI/UX of Japanican is being reviewed and revised, C/L also uncovers severe management flow errors in the administrative panels for JTB website properties. The application logic issues and malformed interfaces cause extensive mismanagement and operational overhead that could easily be circumvented with proper application logic and thoughtfulness into how people use the admin panel to manage content within their network of web applications

Jul 2017

IBM Handoff

C/L team hands off interface designs with user experience optimizations, an architecture and application schematic to address the admin panel, digital marketing strategy insights, system architecture and database optimization plans, consumer market research, competitive analysis and advertising optimization tactics to JTB and IBM.

Aug 2016

Discovery

Sept 2016

Revenue Strategy

Sept 2016

Oct 2016

Digital Strategy

Nov 2016

Goals & Events

Nov 2016

Jan 2017

Overhaul Concept

May 2017

Backoffice

May 2017

Jul 2017

IBM Handoff

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